Since 2010, Instagram has proved itself to be the quickest growing social media platform around! The keyboard a user base of around 300 million and that is set to rise further. So how come this seemingly simple app growing so quickly? Well it all comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it may be. Instagram now has more sway over all its users who may have been using snapchat in tandem to the own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation that adheres to that is the root cause of Instagram’s sudden financial growth.
What’s all the fuss about?
Instagram is the perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is commonly employed daily, this is a loyal and highly active member list.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking to build up on social network sites. With high usage, there will surely be increased interest in advertising on the app. However, competition in order to be ripe and businesses could have to find creative to help out compete their rivals in the visual world of social storage devices.
How is it possible to use it for Marketing communications?
Of course, if you would like to to make use of this to promote your company also known as product, your decide one must consider how. It is vital a visual platform consequently products are general to be able to market that services. But services are not impossible to advertise on the app, finding exciting in order to bring one’s your service will catch the eye of the Instagram wearer.
Hashtags tend to be used on Instagram and having in on trends or starting unique is a sure solution to engage an audience, from a similar strategy to Twitter. However, one should be careful in order to suit the hashtag to the visual content you provide, so is not as simple as conserve money that work with this technique.
Instagram is predominately a mobile app, so content must be simple to read and continuously updated for just a mobile data, hungry demographic. Only new and fresh content will attract attention.
Finally, buy instagram likes stories surely are a great method personally engage with your audience, lasting only 24 many hours. Stories should be used to keep potential updated daily on your online and reveal behind the scenes content to result in user feel like they are part with the company.
Instagram can be used showcase almost anything, with a resourceful mind and a committed team, you can establish quite the thrill around your brand!
With a young, educated audience utilizing the app their very own mobiles daily, one can only predict sustained growth and loyalty from its users. Just about be increasing opportunity to use this app for business purposes as well as the advice using writer is always to get in while its alluring! It will only increase so get caught in the market place before it gets considerably crowded.